תהליך להגדרת העמדות, התפיסות והרגשות שילוו את המשתמש במפגש עם מוצר, שירות או ארגון.
בניית אסטרטגיית מותג
הגדרת המוצר/שירות, הגדרת קהלי יעד, זיקוק ערכי המותג, בניית זהות מותגית מבודלת, מיפוי מתחרים וכו' (ככל שלא נעשה במסגרת התמחות עיצוב שירות).
Oviews’ market place
Use Oviews’ data to deliver better customer experiences, improve operations and create competitive differentiation – all of which add to the bottom line.
Use Oviews’ data to deliver better customer experiences, improve operations and create competitive differentiation – all of which add to the bottom line.
Consumers and their personal data
Consumers today expect to see value from their shared data. Over 80% of respondents to DMA (UK) and Future Foundation survey (‘What the Consumer Really Thinks’) agreed that “my data is my property and I should be able to trade it if I like (for better offers, services etc…).”
Oviews’ better than the alternatives today
Use Oviews’ data to deliver better customer experiences, improve operations and create competitive differentiation – all of which add to the bottom line.
Consumer data in digital advertising
Consumer data — like age, gender, location, purchase history, and browsing behaviour — has become an increasingly critical ingredient for the fast-growing digital advertising industry that now generates tens of billions of dollars annually, there still aren’t any high-volume marketplaces where personal data is transparently priced and traded.
Oview creates such a marketplace for your business success.
As an ad impression is loaded in the user’s browser, information about the user and the current page is passed to the ad exchange in real-time. Advertisers decide which ad impressions to buy based on criteria, such as web browsing history and user characteristics. The price of the ad, or impression, is auctioned off in real time to the highest-paying bidder, or advertiser, with the price determined by the market’s supply and demand. The ad is immediately loaded onto the user’s page.
Consumer data — like age, gender, location, purchase history, and browsing behaviour — has become an increasingly critical ingredient for the fast-growing digital advertising industry that now generates tens of billions of dollars annually, there still aren’t any high-volume marketplaces where personal data is transparently priced and traded.
Oview creates such a marketplace for your business success.
As an ad impression is loaded in the user’s browser, information about the user and the current page is passed to the ad exchange in real-time. Advertisers decide which ad impressions to buy based on criteria, such as web browsing history and user characteristics. The price of the ad, or impression, is auctioned off in real time to the highest-paying bidder, or advertiser, with the price determined by the market’s supply and demand. The ad is immediately loaded onto the user’s page.
יצירת מעטפת ויזואלית למותג בדיגיטל
מצגת ברנדינג -לוגו, קריאייטיב למותג, טיפוגרפיה, צבעוניות, המחשה של נראות המותג במדיות דיגיטליות שונות וכו'
